What is a KYC (Know Your Customer)?
The KYC (Know Your Customer) process, is a verification process for customers interested in purchasing more than CHF15,000 on GOLD AVENUE. Through this process we verify the identity and compliance of our customers with the current legislation. It is mandatory for regulated activities such as those of GOLD AVENUE. Customers will be asked to provide personal and financial information, a governmental identification (ID or passport), a selfie picture, and a proof of address.Few readersHow can I be sure that you are a legitimate company?
GOLD AVENUE is part of the MKS PAMP GROUP, the world leader in the precious metals sector and a member of the LBMA (London Bullion Market Association). You can find us on their website as their official reseller.
GOLD AVENUE complies with high standards of anti-money laundering and is regulated by ARIF.Few readersWhat is due diligence?
The Due Diligence is a deeper investigation than the KYC (Know Your Customer) which customers must go through when they want to purchase more than CHF100,000 on GOLD AVENUE. This is to ensure there is no illegal or fraudulent activity related to a gold or precious metal purchase on GOLD AVENUE. Amongst other documents, customers must provide a CV, the origins of funds, a breakdown of their net worth and explain the purpose of their purchase.Few readersWhat happens to my personal data in case of a cyberattack?
We have put in place high security standards for our website and server, with our IT team performing constant security checks. If our system was to go down to protect against a cyberattack, we use several encrypted back up systems located in Switzerland where our information is constantly duplicated.
As GOLD AVENUE only sells physical precious metals, all your precious metals stored with us would remain untouched in our vaults in case of a cyberattack.Few readersDo you share my personal information with third-parties?
The personal data you share with us is confidential and for internal use only. GOLD AVENUE is not subject to any automatic exchange of information.Few readersWhat happens if GOLD AVENUE's online data get lost?
We back up our data constantly and use several encrypted back-up systems in Switzerland. Our servers are again backed-up via certified partners in infrastructure and technology that are within ISO Standards.
To prevent any loss, the information on our servers is also duplicated on other protected servers located in the EU.
We also provide a certificate of ownership for each stored product, and a printable invoice along with each purchase. This way, you always have a paper proof of your ownFew readersWhy did I receive an email concerning a recent login on my account from a new IP address?
When you log in to your account from a new IP address, our system detects it. We then send you an email to keep you informed of this new login. If you don't recognize the connection and think someone else might have tried to access your account, contact us so we can make sure everything is in order. If you want to stop receiving these emails, you can disable them on your profile page.Few readers